One of the common misconceptions about the disruption in the advertising and marketing space is the fact that this is all about social platforms and content creation. However, the underlying fact is that the influx of availability of data and its analysis play a major role in the ecosystem.

On this episode of Advertising is Dead, host Varun Duggirala is joined by the Chief Digital Officer at Hansa Cequity, Nishad Ramachandran as they speak about how one makes the transition from being in a traditional advertising agency, to really moving towards the other side that is focused more on consumer journey and how technology impacts it.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Nishad Ramachandran on Instagram @nishad You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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