This podcast discussion is about NIST Privacy Framework which is a voluntary, risk-based tool designed to assist organisations in managing the complex privacy challenges of the digital age. It distinguishes privacy risk from cybersecurity risk, highlighting that privacy issues can arise even when systems function as intended. The framework is structured around a Core of five functions (Identify-P, Govern-P, Control-P, Communicate-P, and Protect-P), which are customised through Profiles and assessed for maturity via Implementation Tiers. Continuously evolving, with Version 1.1 incorporating guidance for AI risks and aligning with the Cybersecurity Framework 2.0, it promotes a "privacy by design" approach and integration into enterprise risk management. The framework seeks to foster trust and accountability in data processing by providing a common language and flexible methodology for organisations to proactively address privacy concerns.