The Earned First podcast launches with WE Communications Asia-Pacific president Nitin Mantri joining host Arun Sudhaman to discuss India's emergence as a public relations market, thanks to a diverse and vibrant economic environment. The duo also discuss persistent concerns about pricing and value, along with the generational shift that is ushering in a new era of industry leadership. In addition, Mantri explores the rise of public affairs and previews the upcoming Cannes Lions Festival.