Nitish Dhir is the founder of Prudent Digital, a pay per click ads operator, and  a former full-stack developer. He joins Ashwin to explain how his career in engineering allows him to put user experience at the forefront of everything he does.

We also talked about his trip to Phoenix to hear Kasim Aslam of Solutions 8 speak, how he used B2B content to reduce acquisition costs through ads, and why he's firmly in the pro-automation camp.

www.optmyzr.com

www.prudentdigital.com