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NJCS 07: How To Go Viral With Philly Eats
From oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok's funniest and most relatable food videos. Whether it's mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.
You'll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three to four meals a day without burning out. Along the way, Wez reflects on the dopamine rush of likes, the challenge of staying authentic, and the secret tricks that keep his audience coming back for more.
Expect laughs, behind-the-scenes stories from viral posts, and a candid look at how leaning into quirks (and even mistakes) can be the key ingredient to creative growth.
Key Topics Covered
- 0:00 - Viral Meat Globe vs. 3-Pound Hot Dog: What Really Gets Views?
- 5:00 - How Feeding Time TV Grew from Pandemic Hobby to Food Brand
- 10:46 - Reddit Love & Viral Hits: Reading Terminal + $1M Hot Dog
- 21:20 - Slumps & Standards: How He Bounces Back and Handles Bad Food
- 23:25 - From Home Cook to Informed Critic: How He Vets Chefs with Real Questions
- 26:40 - Tricks for Views: Mispronouncing Words to Spark Comments
- 33:28 - Orders a Lot: How Variety Makes His Reviews Stand Out
- 36:22 - Sponsored = Fewer Views: Why He Always Discloses Paid Content
- 38:00 - Inside the Brand Deals: Wawa, Taco Bell & How Sponsorships Work
- 44:36 - No "Philly" in the Name: Leaving Room to Grow Beyond Local
- 53:43 - His Podcast: Behind the Mic of Delicious City Philly
- 59:21 - The Tasties: Creating Philly's First Food Awards Show
- 01:01:44 - Underrated Eats: Hidden Gem Restaurant Picks in South Philly
Ready to laugh, get hungry, and pick up practical tips for creating content that connects?
This episode serves up behind-the-scenes stories, creative hacks, and plenty of flavor—perfect for food lovers, creators, and anyone curious about turning everyday moments into viral hits.
Want more? https://www.njcontentstudio.com
View all episodes
By John Bertino & Steven PicanzaFrom oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok's funniest and most relatable food videos. Whether it's mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.
You'll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three to four meals a day without burning out. Along the way, Wez reflects on the dopamine rush of likes, the challenge of staying authentic, and the secret tricks that keep his audience coming back for more.
Expect laughs, behind-the-scenes stories from viral posts, and a candid look at how leaning into quirks (and even mistakes) can be the key ingredient to creative growth.
Key Topics Covered
- 0:00 - Viral Meat Globe vs. 3-Pound Hot Dog: What Really Gets Views?
- 5:00 - How Feeding Time TV Grew from Pandemic Hobby to Food Brand
- 10:46 - Reddit Love & Viral Hits: Reading Terminal + $1M Hot Dog
- 21:20 - Slumps & Standards: How He Bounces Back and Handles Bad Food
- 23:25 - From Home Cook to Informed Critic: How He Vets Chefs with Real Questions
- 26:40 - Tricks for Views: Mispronouncing Words to Spark Comments
- 33:28 - Orders a Lot: How Variety Makes His Reviews Stand Out
- 36:22 - Sponsored = Fewer Views: Why He Always Discloses Paid Content
- 38:00 - Inside the Brand Deals: Wawa, Taco Bell & How Sponsorships Work
- 44:36 - No "Philly" in the Name: Leaving Room to Grow Beyond Local
- 53:43 - His Podcast: Behind the Mic of Delicious City Philly
- 59:21 - The Tasties: Creating Philly's First Food Awards Show
- 01:01:44 - Underrated Eats: Hidden Gem Restaurant Picks in South Philly
Ready to laugh, get hungry, and pick up practical tips for creating content that connects?
This episode serves up behind-the-scenes stories, creative hacks, and plenty of flavor—perfect for food lovers, creators, and anyone curious about turning everyday moments into viral hits.
Want more? https://www.njcontentstudio.com