Nightlife entrepreneurs podcast episode 3 goes outside the restaurants and bars into one of the most important departments in the new world of the nightlife industry. Ico and Julio visit the offices of social media expert and Marketing director Julio Gali in the heart of Coral Gables where all the creative process takes place for many nightclubs and promoters in the city. In this episode you will learn about what is trending, what works and what doesn’t in social media applied to nightclubs and mostly promotion or marketing. Julio talks about organic engagement versus paid ads and boosting posts. Find out what is the most important platform and what you should be doing with it.