We’re joined by media scholars Daniël de Zeeuw & Sal Hagen, who have been closely tracking the weirder end of the internet for over a decade—their research and analysis of 4chan has made them low-key legends within internet studies. As 4chan’s logic is now pervasive across the social web, Daniël and Sal, together with their colleagues at the Amsterdam-based OILab, have been modeling novel ways of thinking about our current communication space that travel well beyond the network media / public sphere template to something far stranger — and more accurate. 

For more: Hagen, S., de Zeeuw, D., & Venturini, T. (2025). Digital Rhythmanalysis: Studying Memetic and Affective Rhythms on the Post-Viral Web. Platforms & Society, 2.

de Zeeuw, D., Birchall, C., & Knight, P. (2025). On Psyop Realism. Cultural Politics, 21(2), 240-257

Hagen, S. (2024) Reactionary Rhythm: Quali-quantitative studies of 4chan/pol/. PhD thesis, University of Amsterdam

Hagen, S., & de Zeeuw, D. (2023). Based and confused: Tracing the political connotations of a memetic phrase across the web. Big Data & Society, 10(1)