<p>Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.</p>

Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.

NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency

NM Live: The CMO Playbook – Smarter Customer Acquisition, First-Party Data, Marketing Efficiency