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NM Reads | Neo-Orality 2 (Jacqueline Fendt)


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For Part 2 of this “Neo-Orality” edition of NM Reads, Lil Internet reads excerpts from Jacqueline Fendt, “Beyond Wicked: Vibocratic Problems in the Post-Truth EraInternational Journal of Social Science Studies, Vo. 13, No. 2, (Redfame, Jun 27, 2025) [Copyright: CC BY 4.0]

To the best of our knowledge Jacqueline Fendt is the first to define “neo-oral” in the way that we’ve come to use it. She is Emeritus Professor of Strategy and Entrepreneurship at ESCP Business School in Paris, a Swiss corporate executive in her 70s, and happens to have a lot to say about vibes. In this paper penned in spring of 2025, she maps out what she observes to be a titanic shift in human communication from democracy to, as she puts it, “vibrocacy.”

For Part 1, Lil Internet read excerpts from: Jacqueline Fendt, “Democracy, Neo-Orality, and the Unraveling of Political Norms: What Can We Social and Political Scholars Do?” Open Journal of Political Science, Vol. 15, No. 3, (May 31, 2025) [Copyright: CC BY 4.0]

These two papers by Fendt been vital to our thinking this year. In the spirit of the neo-oral we’re sharing them with you here as Lil Internet produced audio with the hope that they will be as big of an unlock for you as they have been for us. 

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ChannelBy Joshua Citarella, Interdependence, New Models