In this episode, we will be introducing the topic of ethnocentrism to the podcast. Ethnocentrism, simply put, is the evaluation of other cultures according to the standards of one’s own culture. It’s often experienced when we visit other countries for the first time, or when we meet people who originate from different cultural backgrounds. In this conversation, Jonathan, Jim, Sonji and Sarah will talk about how ethnocentrism is not only harmful to cross-cultural ministry, but to our faith communities at home.