We have not one but two renowned Defenders of Humanity on this week's episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and should) fit into your overall content marketing mix. The timing of Sonia's visit is not a coincidence. With Authority getting ready to... Listen to episode

No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast. <br /><br />And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

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The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast. And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast. <br><br>And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.

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No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy

No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy