This episode of “Talking TOP 500” features Ryan Shutt, CEO of Southwest Exteriors, an exterior remodeling company based in San Antonio. This year, Southwest is approaching $20 million in revenue. The company’s website features a pricing calculator, which appears to go against aspects of sales orthodoxy, but the results speak for themselves.

Shutt was a speaker at 2024’s TOP 500 LIVE conference in Las Vegas, where he presented on Southwest’s reboot of its marketing, sales, and customer service. To watch a clip from Shutt’s presentation, visit Qualified Remodeler’s YouTube channel. He also sat on the CEO Panel Discussion with Audience Questions and Answers. In this episode, Shutt tells the story of how he made Southwest into what it is today.