Has new media now taken hold as the stronger information resource, with the 'convergence' of formats presented by the iPad we ask? Is 2011 when printed matter gets bypassed by digital? As well as looking at this interesting question within the outdoor industry, we also have an update from Sigma regarding a new lens about to hit the street, which is ideal for the landscape photographer. Simon Ellar from Bushcraft Magazine explains why the interest in his niche is always growing so much so, they are having their own outdoor show this year. Finally Andy and I give our honest thoughts at the end of the first day at the 2011 Outdoors Leisure Show at the NEC.