As the specialty coffee industry grows and matures, there’s been an influx of people writing and talking about coffee and, in a very meta way, conversations about how content is produced, curated, and presented are eerily relevant to how we brew, sell, and present coffee to our customers. This week, Steve sits down with Standart’s Michal Molcan following the successful completion of this year’s Standart Festival in Bratislava to chat about content curation, aesthetics, creativity, and value propositions – each of which contain insightful lessons to those looking to build and grow a coffee business of any kind.

www.nuovasimonelli.it/en