Daniel Hindi shares his journey from a software engineer in the healthcare industry to a successful entrepreneur and founder of Gnome AI. He discusses the challenges and lessons learned while building disruptive solutions in various industries, including taxi services and app development. 

Daniel emphasises the importance of customer engagement, the role of AI in enhancing business operations, and the significance of effective marketing strategies for app growth. He also delves into the intricacies of prompt engineering and the future of AI in business, providing valuable insights for aspiring entrepreneurs and business owners.

Takeaways:

• Daniel transitioned from software engineering to entrepreneurship.
• He built disruptive solutions in the taxi industry.
• Navigating business challenges is crucial for success.
• BuildFire evolved to meet the demands of app development.
• Mobile apps need to provide clear value to users.
• AI can significantly enhance customer engagement.
• Understanding customer needs is key to business success.
• Gnome AI aims to revolutionize customer support with AI.
• Effective marketing strategies are essential for app growth.
• Prompt engineering is vital for maximizing AI capabilities

Sound bites:
"I built a system that basically unified all the databases."
"The system is just broken, it needs disruption."
"You're not going to tell your customer to go to ChatGPT."

Timestamps:
00:00 From Software Engineer to Entrepreneur
02:03 The Birth of a Disruptive Idea
05:58 Navigating Competition and Regulations
08:04 Building and Exiting BuildFire
12:06 Understanding the App Market Dynamics
17:43 The Value of Mobile Apps in Business
23:49 Utility vs. Gaming Apps: A Comparative Analysis
25:40 The Role of Gaming in Mental Recharge
28:01 Valuing Time: The Most Precious Resource
29:32 Marketing Strategies for App Growth
35:24 Understanding SaaS Metrics and Business Models
45:29 The Evolution of Gnome AI and Its Market Position
57:29 AI-Driven Customer Support Solutions
59:21 Virtual Coaching and Personalized Learning
01:01:10 AI in Education: Tailored Learning Experiences
01:02:21 Understanding Chatbots: Beyond Basic Interactions
01:05:08 Building Intelligent Chatbots with Autonomy
01:06:32 Prompt Engineering: Crafting Effect

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Most people treat January like a magic switch. New year, new you, same old bullshit.

In this solo episode, Matt Haycox doesn’t give you a vision board. He gives you the truth about 2025, the courtrooms, legal battles, distractions, Bali wake-up calls, Everest Base Camp, kids leaving for university, building the No Bollocks HQ, fixing his health, and why 2026 is his Year of Relentless Focus. 

On paper, 2025 looked solid. Businesses grew. New offers launched. More content went out. But behind the Instagram grid were mornings that started with solicitors, afternoons juggling investors and staff problems, and nights lying awake wondering how everything veered off course again. Matt talks about getting out of Dubai to find quiet in Bali, finally doing Everest Base Camp with Ant Middleton, and the impact of watching his eldest, Harlie, head off to university while realising time with your kids doesn’t come back. 

He also breaks down the wins: launching digital products, building the No Bollocks online community and HQ, and deciding to turn his scars into shortcuts for other founders instead of hiding them. And he’s honest about fitness – the years of excuses and the shift to treating health, training and sleep as non-negotiable foundations rather than “when things calm down”. 

Looking into 2026, Matt lays out what “Relentless Focus” means for him: scaling No Bollocks HQ, deepening the digital education side, tightening the investment machine, protecting family time and choosing exactly what gets his attention. He then throws the questions back at you: where are you coasting, what’s your version of Everest, which “court cases” are draining your life, and if your family watched your year on playback, would they say you were present or just busy? 

Listen to this if you’re tired of resolutions you don’t keep and want one clear line in the sand for how you’re going to move in 2026.

📘 Resources:
 – Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital
– No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📲 Subscribe:
 YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

To close out 2025, Matt Haycox has pulled together the most powerful moments from this year’s No Bollocks conversations, the clips that actually changed how founders in our audience think and operate.

In this special compilation, Coach Lio Todirean explains why most entrepreneurs are chasing a version of success that isn’t even theirs. Brad Lea tears into fear of failure and shows why you must “flood the internet with you”. Daniel Priestley shares his military-inspired framework for scaling teams. Rob Moore talks skin in the game, reputation and raising money the right way. Chris Voss breaks down why compromise kills deals. Andy Elliott brings his brutal honesty on standards, discipline and building a category-king brand.

It’s 38 minutes of straight, actionable, no-bollocks business wisdom.

You’ll learn:

• How to redefine success so it actually makes you happy (Lio Todirean).
• Why failure is a necessary ingredient in the recipe for growth (Brad Lea).
• A practical structure for scaling teams from 2 to 150 people (Daniel Priestley).
• How to raise capital without destroying your reputation (Rob Moore).
• Why “splitting the difference” is the fastest way to lose a negotiation (Chris Voss).
• How high standards, truth and accountability build world-class culture (Andy Elliott).

Timestamps:
0:00 – Intro
1:55 – Trailer
2:29 – Lio Todirean
6:02 – Brad Lea
12:03 – Daniel Priestley
20:37 – Rob Moore
27:33 – Chris Voss
31:54 – Andy Elliott

If you’re serious about scaling in 2026, subscribe to No Bollocks with Matt Haycox and join the No Bollocks community for weekly, no-bollocks strategy and funding insights.

📘 Resources:
 – Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital
– No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📲 Subscribe:
 YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Most entrepreneurs chase money and call it “success”. Andy and Jacqueline Elliott will tell you that’s exactly how you end up half-present at home, average in business and quietly hating who you’ve become. 

In this raw conversation, Andy and Jackie walk Matt through the full journey: growing up poor, becoming a top sales performer, making “good money” but becoming a stranger in his own house, and the moment Jackie told him, “we’ve learned to live without you”. That was the trigger for a complete reinvention – body, business, marriage, mindset – and the birth of The Elliott Group. 

They break down how they went from unknowns with zero brand and no views to building a nine-figure training company powered by content and 1,500 inbound leads a day. They explain their “six pack mentality”, why they openly say they “hate rich people” who look down on others, how they think about brand vs sales, and what it really means to be a category king rather than just “making a bit of money” and going soft. 

Listen if you’re an entrepreneur, salesperson or leader who’s doing “okay” on paper but knows there’s another level of discipline, impact and integrity you haven’t hit yet.

Timestamps:
 0:00 – Intro
 1:19 – Coming Up
 5:47 – Andy’s Backstory
 11:47 – At Home but Not at Home
 15:35 – Waiting for Rock Bottom to Change
 17:26 – Jacqueline’s Story
 20:47 – The Start of The Elliott Group
 24:35 – Redefining Success Beyond Just Money
 34:05 – What Is a Category King?
 36:21 – Controversial Brand Standards
 38:39 – Losing a $1M Contract for Being Shirtless
 41:24 – Building The Elliott Group Brand from Zero
 45:13 – Is Marketing More Important Than Sales?
 46:24 – How Hard Should You Push to Close?
 49:29 – The Six Pack Mentality
 53:25 – Staff Standards, Culture and Relationships
 01:00:49 – What’s Next for The Elliott Group
 01:05:01 – Final Thoughts

Want to simplify your own business growth and start selling like a pro? Grab Matt’s no-bollocks sales and focus blueprint, THE POWER OF ONE.

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Taylor Swift is officially a billionaire, but the real story isn’t the headline, it’s the strategy behind it. In this no-bollocks breakdown, Matt tears apart Taylor Swift’s $1.6 billion empire and explains exactly how she made her money through music, touring, masters ownership, film, brand deals, business ventures and real estate.

Using one verified financial report as the foundation, we walk through Taylor Swift’s net worth line by line: album sales, streaming revenue, The Eras Tour numbers, her fight to own her masters, the value of Taylor Swift Productions, her Disney and concert film deals, merch, endorsements and the structure of her cash and investments. We also look at her property portfolio across Nashville, Los Angeles, New York and Rhode Island, plus jets, cars and lifestyle assets, and how all of it fits into a smart long-term wealth strategy.

This is not a fan video. It’s a forensic, entrepreneur-focused breakdown of how Taylor Swift turned intellectual property, storytelling and fan loyalty into one of the most powerful personal brands and business machines in the world. If you want to understand how a music career becomes a billion-dollar business, this episode gives you the full Taylor Swift wealth blueprint.

Timestamps:
0:00 – Introduction & Summary
1:18 – Net Worth Breakdown
2:12 – Music Career: Album Sales & Streaming
6:13 – Touring: From Fearless to The Eras Tour
9:15 – Music Catalog Ownership & Masters Battle
12:18 – Film Career: Acting, Tour Films & Disney Deal
13:33 – Endorsements, Brand Deals & Merchandising
17:12 – Business Ventures & Taylor Swift Productions
20:13 – Real Estate Portfolio (Nashville, LA, NYC, Rhode Island)
23:40 – Jets, Cars, Collectibles & Lifestyle Assets
25:01 – Cash, Investments & Financial Structure
25:16 – Career Timeline: 2005–2025 (Year-by-Year Growth)
32:08 – Wealth Strategy: Ownership, Reinvention & Fan Community

📘 Resources:
 – Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital
– No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📲 Subscribe:
 YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Tyron Ash’s story isn’t the one you see on Instagram. Before the mansions, the agents and the Dubai lifestyle, there was the 6 a.m. police raid, the guns, the Class A charge, and a prison sentence that forced him to confront who he really was and who he actually wanted to become.

Tyron opens up about the years leading up to his arrest, why fast money nearly ruined his life, and how hitting rock bottom became the catalyst for everything he has built since. He explains what it was like coming out of prison with a tag and taking a job at an estate agency just to get back on his feet, and the moment he realised he had to break out of the traditional model and build something of his own.

Tyron shares how he used social media before anyone else in the UK property space, scaled a disruptive agency to over 100 agents in six months, and rebuilt his reputation through relentless personal branding. He talks through his commission model, how his team makes £20k–£50k a month, and why Dubai became the natural next step for someone who refuses to be boxed in by the rules of a broken industry.

This episode is about second chances, high-stakes decisions and the power of personal brand. If you’re rebuilding, starting again or trying to break into a competitive market, Tyron’s story shows exactly how far you can go when you stop apologising for who you were and start doubling down on who you want to become.

Timestamps
0:00 – Intro: Who Is Tyron Ash?
1:22 – The Trailer
3:28 – The Morning the Police Burst In (Class A Charges)
18:26 – Prison, Rock Bottom & Transformation
24:33 – Getting Out and Rebuilding as an Estate Agent
31:34 – Starting His Own Agency
41:20 – How Tyron’s Real Estate Strategy Works
45:36 – Why Personal Brand Made His Business Explode
49:43 – How His Team Earns £20k–£50k a Month
57:24 – UK vs Dubai: Where the Real Money Is
01:06:07 – Final Thoughts & Advice for Anyone Starting Over

📘 Resources:
 – Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital
– No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📲 Subscribe:
 YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

If exercise were a drug, it would be the most prescribed drug in the world, and Dr Frankie Jackson-Spence has the data to prove it.

In this conversation, Dr Frankie strips away the trending “wellness bollocks” and gives the medically-verified truth about hormones, sleep, metabolism, exercise, and why the healthcare system focuses on treatment instead of prevention.

As a medical doctor working in cancer clinical trials, a marathon runner, and a qualified PT, Frankie sits at the intersection of science, performance, and preventative health. She breaks down what actually moves the needle, what’s backed by research, and what social media gets dangerously wrong.

This episode is a must-listen if you want to understand your body better, protect your long-term health, and cut through the misinformation dominating the wellness industry.

What You’ll Learn: 

• The truth about exercise as medicine and why excuses ruin both health and business.
• How hormones actually work: testosterone, oestrogen, peri-menopause, and more.
• Why most women’s health studies are based on male data, and the problems that causes.
• The real damage drugs and substances do to your sleep, hormones, and metabolism.
• How to improve sleep, scientifically, and why poor sleep tanks your testosterone.
• Why ice baths do have science behind them (and what Frankie actually recommends).
• The reality of being a doctor on social media and dealing with misinformation.
• How she stays up to date with medical research without getting overwhelmed.
• Her experience winning the NHS Barts Hero Award.
• What the future of the NHS might realistically look like.

Timestamps:

0:00 – Intro: Who Is Dr Frankie Jackson-Spence?
 1:34 – How Her Medical Career Began
 4:06 – Did She Always Want to Be a Doctor?
 5:55 – Evidence-Based Research: How She Decides What to Believe
 8:30 – Excuses, Exercise & Success (Health + Business Parallels)
 16:16 – Hormones Explained: Testosterone, Oestrogen & Women’s Health
 20:43 – Sleep Science: Testosterone, Recovery & Disease Risk
 25:49 – The Real Damage of Drugs & Substances
 31:27 – Running Motivation & Training for a Marathon
 35:19 – Ice Baths: What the Science Actually Says
 36:21 – Doctors on Social Media: Pressure, Misinformation & Responsibility
 44:32 – Frankie’s Best Media Moments

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

What separates the 10% who make money in crypto from the 90% who lose everything?

Carl Runefelt, better known as The Moon, joins Matt Haycox to reveal the real rules of money, mindset, and survival in the most volatile market on earth.

Carl went from waiting tables to becoming a crypto multimillionaire, but it wasn’t luck. He opens up about losing over $300,000 in one emotional trade, the psychology that ruins most traders, and the strategies that helped him build a multi-million-dollar portfolio and The Moon Group.

This is not financial hype, it’s a reality check. If you’re investing, trading, or even thinking about crypto, this conversation will save you money, time, and stress.

In this episode you’ll learn:

• The hidden traps that cause 90% of traders to lose everything
• How Carl turned huge losses into life-changing wealth
• His trading psychology framework for avoiding revenge trading
• Why Bitcoin is the “Noah’s Ark” of the coming financial collapse
• What he predicts for Bitcoin in 2025
• The truth about meme coins, scams, and influencer pump-and-dumps
• How he built The Moon Group and sponsored Formula 2
• Why crypto isn’t just investing, it’s brand, mindset, and discipline

🚀 Want focus and clarity? Grab my eBook The Power of One 👉 https://site.matt-haycox.com/the-power-of-one

📘 Resources:
 – Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital
– No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📲 Subscribe:
 YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Most people think negotiation is about winning, but former FBI Lead International Kidnapping Negotiator Chris Voss knows it’s about understanding human psychology under extreme pressure. From bank robberies and terrorist standoffs to coaching Fortune 500 CEOs, Chris reveals the shocking truth: The rules you're using are guaranteed to make you unsatisfied.

Chris shares the real stories that inspired his bestselling book, Never Split the Difference, and explains how the same tactics used to save lives can be applied to win every deal in business.

You’ll learn:

• Why compromise ("splitting the difference") is the #1 lie that guarantees both sides will be unsatisfied.
• The single most powerful psychological driver in all deals (The Fear of Loss) and how to use it ethically.
• The counter-intuitive power of asking for NO instead of YES to gain trust.
• The true goal of negotiation: finding Hidden Information that reveals a better deal for everyone.
• How manipulation works short-term but guarantees long-term destruction of relationships.
• The life-and-death stakes behind the FBI's methodology, proven during terrorist plots and international kidnappings.

Timestamps:

 00:02:15 - The Lie of Compromise: Why "Splitting the Difference" Fails
00:03:57 - The #1 Decision Maker: How Fear of Loss Drives 70% of Decisions
00:10:49 - The 'No' Trap: Why You Must Get People to Say No First
00:15:35 - The True Goal: Unlocking Hidden Information for a Better Deal
00:23:40 - Biggest Mistakes: Anchoring, Manipulation, and Destroying Relationships
00:31:06 - FBI Origin Story: From SWAT to Lead Hostage Negotiator
00:44:40 - Movies vs. Reality: Why Criminals Can't Ever Escape the Bank
00:49:57 - The Living Instinct: Negotiating with Terrorists
01:11:03 - The Price Trap: Why Low Price is EXTREMELY Expensive 

🎧 Join the No Bollocks Community: https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📘 Resources:
The Power of One 👉 https://site.matt-haycox.com/the-power-of-one
Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital

📲 Subscribe:
Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...

Most founders chase growth and wealth, but forget what actually makes them happy. Coach Lio Todirean joins Matt Haycox to discuss emotional intelligence, empathy, and the truth behind success and fulfillment.

You’ll learn:

• Why “life coaching” has been ruined, and what real coaching means.
• How to build empathy and emotional intelligence as a founder.
• Why most entrepreneurs are addicted to chaos.
• How to redefine success without losing your ambition.

Listen if you’ve ever felt stuck, burnt out, or disconnected, even when life looks “successful” from the outside.

Timestamps:
0:00 - Intro
1:08 - Who is Coach Lio?
2:35 - Coaching vs Therapy
9:17 - Emotional Intelligence for Entrepreneurs
13:01 - Defining Your Personal Success
17:35 - Coaching vs. Therapy: Enhancing, Not Fixing
19:45 - The Power of Empathy
26:06 - Why Founders Self-Sabotage
31:34 - Matt’s Breakthrough Coaching Moment
39:46 - Client Stories: Firing Clients & Big Successes
43:17 - Final Thoughts & Outro
45:00 – Matt’s Breakthrough Coaching Moment

🚀 Join the No Bollocks Community 👉 https://academy.matt-haycox.com/communities/groups/no-bollocks-growth-community/home

📘 Resources:
The Power of One 👉 https://site.matt-haycox.com/the-power-of-one
Capital Catalyst 👉 https://oxa3iqyfbbf.typeform.com/Capital

📲 Subscribe:
YT: @NoBollocksPodcast | Spotify | Apple

========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...