Walk through the doors of any branch in the world of a major retail chain, and you might forget which country you’re in. They really are all the same. Those multinationals have spent millions on brand identity – and replicate it wherever they go.

Not so the offices and factories of other types of business. The sign over the door may be the same, but very often, that’s where it stops.

This podcast is a solo by our host, Oliver Dowson, who tells a story from his early international business life, how he experienced the “missed trick” of a failure to adopt a common corporate identity in the company he then worked for and in others that he visited, and why he thinks it’s a mistake that should be avoided. It’s an entertaining story with a moral. 

You’ll also find his article “The Elusive Prize”, on the Grow through International Expansion website at https://bit.ly/2YgJoY1