Resilient Retail

No brand, no problem: How Italic cuts out the middle(men) for a radical new approach to commerce


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So much of Resilient Retail this season has been about the importance of brand. But what happens when you take brand out of the equation? Well, you get Italic. They’re rethinking the basics of commerce by connecting top-tier manufacturers directly to customers at the lowest possible markup. It’s a more radical move than you might think. This episode is all about a fundamentally different approach to growth based on a simplified supply chain and a membership model.
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Resilient RetailBy Shopify