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No BS eComm Analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone) [Repeat]
Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.
It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.
By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.
Other key takeaways:
Links
LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR
Chapters
00:00 Intro
03:31 From AVL Boeing to AutoZone
04:09 Merchandising and Marketing at AutoZone
05:33 Building AutoZone's E-commerce and Analytics Team
07:05 The Importance of Curiosity and Team Building
16:23 Balancing Data and Customer Insights
20:43 Understanding the Human Element in Data
21:02 Hands-On Experience at AutoZone
22:07 Challenges and Innovations in E-Commerce
25:14 Performance Parts and Customer Insights
30:19 Balancing Online and Offline Metrics
35:38 Transition to NOBULL and New Challenges
40:30 Outro
Follow LogRocket on TikTok!
Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.
Special Guest: Julie Acosta.
View all episodes
By LogRocketToday, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.
It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.
By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.
Other key takeaways:
Links
LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR
Chapters
00:00 Intro
03:31 From AVL Boeing to AutoZone
04:09 Merchandising and Marketing at AutoZone
05:33 Building AutoZone's E-commerce and Analytics Team
07:05 The Importance of Curiosity and Team Building
16:23 Balancing Data and Customer Insights
20:43 Understanding the Human Element in Data
21:02 Hands-On Experience at AutoZone
22:07 Challenges and Innovations in E-Commerce
25:14 Performance Parts and Customer Insights
30:19 Balancing Online and Offline Metrics
35:38 Transition to NOBULL and New Challenges
40:30 Outro
Follow LogRocket on TikTok!
Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.
Special Guest: Julie Acosta.