Alison DePauli, founder of Altique

Summary In this episode of the Building Brands podcast, host Braden Pope interviews Alison DePauli, founder of Altique, a modern health insurance brokerage. They discuss the unique approach Altique takes in addressing common pain points in health insurance, such as high costs and access to care. Alison shares insights on the importance of authenticity in branding and marketing, the effectiveness of video content, and the lessons learned from operating in a traditional industry. The conversation emphasizes the need for genuine communication and understanding client needs to drive success in business. Takeaways Altique is an independent boutique firm in health insurance. The firm creates unique strategies guided by client needs. Employers face significant pain points in accessing healthcare. Video marketing has proven effective for communicating messages. Emotional engagement in content resonates with audiences. Tracking healthcare encounters can reveal significant cost savings. Understanding medication costs can lead to substantial savings for employers. Authenticity in branding attracts like-minded clients. Marketing strategies must align with the reality of client needs. Being true to oneself can accelerate business growth.