The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites. There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this. While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definition in their Search Appliance documentation. Google has released a statement on how it will handle song lyrics in search results following allegations that it stole content from Genius. Song lyrics in search results are sourced from third parties and going forward the sources will now be credited. 

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