Kurt Weinsheimer, Chief Solutions Officer for Sojern, joins Jason Emanis, from San Francisco, California. While Google has pushed back the demise of 3rd-party cookies, Kurt talks about the inevitable and making way for better, permission-based marketing from hotels. What to do now? 1. Collect customer emails - put incentives on your website and incentivize your front desk staff 2. Activate historical booking data - go after OTA bookers and drive them direct 3. Venture into metasearch 4. Contextual targeting on social channels