We chatted with John Cox, whose volunteer work covers many areas of tennis, including numerous posts in USTA Southern. Still, he has a soft spot for the students of Bayou Academy in Cleveland, Miss., where he began coaching the tennis team in 2017. His goal is to make tennis “cool” and get players on court and practicing. Winning two state titles and being awarded the 2023 USTA Southern No-Cut Coach Starfish and USTA Mississippi Coach of the Year awards is just an extra bonus.