In her Season 2 interview, Rebecca Jorgensen focuses on the expansion of her practice through strategic partnerships and new educational offerings. The primary highlight is her new workshop series, “Fuel and Flow,” a collaboration with a chef partner designed to provide women with science-backed tools for burnout prevention through food, exercise, and stress management. The first retreat-style event is and long-term plans to scale the program into virtual sessions and a summer retreat in Italy.

Rebecca’s business growth is like cultivating a terrarium; she is carefully preparing the environment by insulating her home practice space and testing small workshop “seeds” locally, ensuring the ecosystem is stable before attempting to transplant her vision to a larger, international garden.

Jorgensen is also developing Continuing Education Courses (CECs) for major fitness associations like NASM and ACSM, specifically focusing on exercise and nutrition for individuals using GLP-1 drugs to address muscle loss. To manage this business growth, she utilizes AI tools to research local pricing, structure course curricula, and analyze profit margins.

Additionally, she is in the process of renovating a detached garage at her home to serve as a private practice space, which she views as a low-overhead first step toward opening a larger, multidisciplinary facility. Throughout these endeavors, Jorgensen maintains a focus on celebrating small victories and relying on supportive networks to overcome setbacks

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