What does it take to build a $75M fashion brand in just 3 years - with zero industry experience?

In this episode of Liftoff with Keith, Justin Baer, Founder and CEO of Collars & Co., shares how he went from a complete fashion outsider to leading one of the hottest menswear brands on the market.

From viral shirts to a Shark Tank pitch that turned his business into a top 5% performer among all companies on the show, Justin reveals the secrets behind Collars & Co.’s meteoric rise.

💡 In This Deep-Dive Interview, You'll Learn:

- How Justin scaled Collars & Co. from $0 to $75M in record time

- Why being an outsider can be your biggest advantage in fashion and e-commerce

- Justin’s step-by-step journey to landing a spot on Shark Tank

- Tips for fashion and tech founders you can implement today

- The future of direct-to-consumer fashion brands and what’s next for Collars & Co.

Whether you’re a fashion entrepreneur, e-commerce leader, or love stories of unexpected startup success, this episode is packed with real-world insights you won’t hear anywhere else.📌 Don’t miss Justin’s practical advice for launching and scaling a modern fashion brand, even if you’re starting from scratch.

👕 Check out Collars & Co: https://collarsandco.com/

👋 Connect with Justin:LinkedIn: https://www.linkedin.com/in/justinbaer

Follow more of Liftoff with Keith:

- Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=56076fd0e8634f1e

- Apple Podcasts: https://podcasts.apple.com/us/podcast/liftoff-with-keith-newman/id1560219589

- Substack: https://keithnewman.substack.com/

- LinkedIn: https://www.linkedin.com/company/liftoffwithkeith

- Newman Media Studios: https://newmanmediastudios.com/

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