Sick of marketing guesswork? In this episode of "Show Me the Money", we cut through the noise with a masterclass on real, measurable growth. Join us as Kim Yabsley sits down with a straight-talking eCommerce strategist Dan Nikas, who’s gone from law enforcement to full-funnel dominance. From startup struggles to scaling multi-million dollar brands, this episode is packed with tactical advice for anyone ready to stop guessing and start growing.

About Dan Nikas:

Dan Nikas is a former law enforcement officer turned eCommerce and digital marketing expert, known for his no-nonsense, data-driven approach to scaling brands profitably. With deep expertise in Meta advertising, Klaviyo email marketing, and full-funnel optimisation, he has helped businesses, from startups to multi-million dollar brands, generate serious results in an ever-changing digital landscape.

Dan doesn’t believe in guesswork. His strategies focus on leveraging first-party data, building high-converting ad creatives, and refining systems to maximise ROI. Having spent years managing high-budget ad accounts and coaching business owners on how to take control of their marketing, he’s passionate about cutting through the fluff and showing brands how to scale the right way.

When he’s not deep in ad performance metrics or optimising campaigns, you’ll probably find him enjoying life on the coast in Yamba, NSW.