The BD Podcast

No Funnels, No Problem: How You Can Land Premium Clients - Ann Carden | 23


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You’ve spent weeks, maybe months, building the “perfect” sales funnel. But the high-ticket clients you want still aren’t showing up. What if the problem isn’t your funnel, but the strategy itself?


What if there's a more direct path to landing premium clients?


Ann Carden, an entrepreneur who has built and sold seven companies, argues that the marketing systems needed to attract high-end clients are fundamentally different from conventional funnels.


Her method is about building influence and creating undeniable value, not just another automated sequence.


Discover:

🟣 How to build a business that can grow without you (so you can actually sell it)

🟣 Why you can't see your own value and are likely undercharging for your services

🟣 How to find high-value opportunities with existing clients instead of chasing new leads

🟣 The mindset shift that gives you control over your business, regardless of the economy


Connect with Ann:

https://www.linkedin.com/in/anncarden-business-consultant-coach/

https://www.youtube.com/anncarden

https://annlcarden.com/


Connect with Becky on CoachFinder:

https://coachfinder.ai/coaches/becky-hayman


🔗 Save hours with top business hacks every Friday:

https://thesearchlight.com/subscribe


Timestamps:

00:00 - Intro

1:00 - From Corporate Career to $15 and a Dream

1:49 - How She Built a Global Business Before Google Existed

2:57 - The Secret to Building Businesses You Can Actually Sell

4:42 - The “McDonald’s Method” for Scaling Your Team

6:15 - “Charge What You’re Worth” Is Bad Advice. Do This Instead.

7:30 - The 2008 Recession Hit. I Risked Everything on This “Crazy” Idea.

11:10 - While They Shut Down, I Found My Unfair Advantage

12:18 - The #1 Skill for Thriving in a Bad Economy: Innovation

15:29 - The $4k Machine I Turned Into a $25k Offer (& a Million-Dollar Business)

18:21 - Your Message Is Wrong: How to Sell the ROI, Not the Features

22:25 - This Is My Primary Revenue Driver (And It’s Not What You Think)

24:50 - A Belief About Business That Kept Me Small

28:08 - How to Find Hidden Gaps in the Market Right Now

30:04 - Selling to a Desire vs. Selling to a Problem

33:47 - The Easiest Money Is Hiding Here (And It’s Not New Clients)

36:18 - Where to Find Ann Carden


#Entrepreneurship #BusinessStrategy #RecessionProof #StartupStory #ScalingBusiness #HighTicketSales #MarketingMindset #PricingStrategy #FemaleEntrepreneur #BusinessGrowth #SalesSuccess #SmallBusiness #EconomicCrisis #SuccessMindset #AnnCarden #TheBDPodcast

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