John Gruber is either the world's biggest Apple fanboy or the most nuanced explicator of Cupertino's smoke signals, depending on whom you ask and on what day. In a more objective reality, John's Daring Fireball is the place you go to if you want to have a bigger-picture understanding of the universe in which Apple is firmly in the center. We talk about how he turned Daring Fireball from a side project into a heavily visited and deeply satisfying outlet for his writing.