"High performance is not just a habit - it's a mindset that is still being defined in the Arab world." 🌍

In this conversation from the 1 Billion Followers Summit, we sit down with Hisham Al Yahyai, host of the High Performance Mindset (HPM) Podcast. Hisham reveals the deeply personal "knife in the stomach" moment that forced him to change his life and how he turned that experience into one of the region's fastest-growing personal development shows.

From the struggles of building a niche audience to the "insane" work ethic of MrBeast, Hisham breaks down the reality of what it takes to stay consistent when no one is watching. If you are an aspiring creator or someone looking to "switch on" your own performance, this interview is for you.

Key Insights from this Interview:

- The Wake-Up Call: How a blunt observation from Hisham’s psychologist brother launched a movement.
- Arabic vs. English Content: Why Hisham found more success and less competition by focusing on the Arabic-speaking market.
- The Reality of Virality: How a video about the school system reached 600k+ views without "chasing" the algorithm.
- The MrBeast Formula: Why a "high performance mindset" is crucial even when you're battling personal health struggles.
- Impact over Popularity: Why asking good questions matters more than predicting the next viral hit.

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