TITLE:
Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of
Business Development | Canadian Special Events)
GUEST BIO:
Jason Koop is VP of Business Development at Canadian Special Events, building the
largest corporate event professional network in Canada. After 15 years managing
accounts for Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, he pivoted to events,
combining relationship expertise with marketing savvy to elevate the CSE brand while
indulging his passion for Canadian event experiences.
OPENING QUOTE: 16:30 – 17:02
Over the last five years or so, six years and again, I talked a little bit about the biggest
growing segment in our industry is easily the experiential marketing and the corporate
events. By far the biggest growth category in our industry. With that comes a new level
of professionalism. With that comes more dollars. With that comes bigger investments.
And I think with that comes a much bigger opportunity for us in a bunch of different
ways, from the experiences that we're able to offer because technology is getting more
accessible, to the kinds of events that we do and to the strategy that we put into an
event.
SUMMARY:
Welcome to another episode of No More Bad Events. In today’s episode, Scott is joined by
Canadian event strategist and writer, Jason Koop, for an honest and thought-provoking
conversation about the evolving world of events on both sides of the border.
Jason shares his insights on the cultural differences between the U.S. and Canada
when it comes to business risk-taking, and discusses how new U.S. policy changes are
disrupting not just American but also Canadian and international events. They explore
why content strategy is the linchpin of modern events—especially in the rapidly growing
corporate and B2B markets—and they dive deep into the importance of authenticity and
storytelling in content, the shift toward strategic use of micro-influencers, and how
planners can adapt for a new generation of attendees who bring different values,
attention spans, and expectations to the table.
Jason’s optimism for the industry shines through, as he looks to the opportunities
presented by new technologies, virtual events, and the potential for Canada to
strengthen its place as a global meetings destination.
If you’re ready for an episode packed with candid opinions, practical advice, and a dose
of industry optimism, press play and join the conversation!
HIRE THEM TO SPEAK:
Follow Jason Koop: linkedin.com/in/jasonkoopcselive
Follow Scott Bloom: eSpeakers Bio
Follow eSpeakers: eSpeakers Marketplace
ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote
speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top
names in the event and speaking industry about what goes on behind the scenes at the
world’s most perfectly executed conferences, meetings, and more. Get ready to learn
the secrets and strategies to help anyone in the event industry reach their goal of
putting on nothing less than world-class events.
Learn more at nomorebadevents.com.
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to
choice for business humor, Scott has hosted hundreds of events over two decades for
big and small organizations alike. Scott has also hosted his own weekly VH1 series and
recently co-hosted a national simulcast of the Grammy Awards from the Palace
Theater.
As the son of a successful salesman, he was exposed to the principles of building a
business at an early age. As a comedian, Scott cut his teeth at renowned improv and
comedy clubs. As a self-taught student of psychology, he’s explored what makes people
tick and has written a book (albeit a farce) on how to get through life. He’s uniquely
positioned to deliver significant notes on connecting people and making business
seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
PRODUCED BY eSpeakers:
When the perfect speaker is in front of the right audience, a kind of magic happens
where organizations and individuals improve in substantial, long-term ways. eSpeakers
exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers,
speaker managers, associations, and bureaus use our tools to organize, promote, and
grow successful businesses. Event organizers think of eSpeakers first when they want
to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting
professionals worldwide connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their
businesses and manage their calendars. Thousands of event organizers use our
directories every day to find and hire speakers. Our tools are built for speakers, by
speakers, to do things that only purpose-built systems can.
Learn more at eSpeakers.com.
SHOW CREDITS:
● Scott Bloom: Host | scottbloomconnects.com
● Joe Heaps: eSpeakers | [email protected]
