In this episode we're joined by Heather McFalls, Director of Promotion Compliance at Otsuka Pharmaceutical Companies to discuss the evolving role of ad promo executives and the regulatory landscape in the pharmaceutical industry. Dive into the conversation as we explore the impact of regulatory bodies like the FDA, FTC, and NAD, and the importance of compliance in avoiding legal pitfalls. Plus, learn valuable insights on the role of legal and compliance in navigating the complexities of ad promo. Don't miss out on this enlightening discussion! 

Points discussed:

1. How has the concept of regulatory evolved? 

2. Is legal essential in MLR? 

3. How do we define the roles of legal, compliance, and regulatory? 

4. How does a company's history and risk tolerance affect PRC committee interactions? 

5. How much flexibility should be given to regulatory consultants?

6. How to manage pushback within PRC team dynamics? 

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