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No More Multi-Level Fundraising!
Newsflash… alumni fundraising campaigns shouldn’t feel like Multi-Level Marketing. And if they do, maybe it’s time to take a closer look at the relationship between alumni engagement and university marketing messages.
The harsh truth is that former students might not want to fundraise for their alma mater simply because they don’t fully identify with it anymore. But luckily, Joel and Kristin have thoughts…
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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By Joel Goodman and Kristin Van Dorn
5
11 ratings
Newsflash… alumni fundraising campaigns shouldn’t feel like Multi-Level Marketing. And if they do, maybe it’s time to take a closer look at the relationship between alumni engagement and university marketing messages.
The harsh truth is that former students might not want to fundraise for their alma mater simply because they don’t fully identify with it anymore. But luckily, Joel and Kristin have thoughts…
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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