Highlights from this episode include:

• The main reason that trying to talk your way into a sale guarantees your failure (2:11)
• Not a smooth-talking salesperson? Doing these 2 things will help you make more sales anyway! (3:32)
•  Why asking questions will take you from a broke failure to thriving business (6:00)
• The foolproof way to ensure that you've gotten ALL the information you need from a prospect (7:27)
• Make this a part of your sales process and you'll destroy sales resistance and have customers begging to give you their money (8:41)
• The part of the process your customers care about most, and how to give them rock-solid reassurance that you'll take care of it (12:34)