Appendix B

No News is Good News


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Sorry, but a homepage feature about someone giving a keynote is not news. It’s just cluttering up your site and making it harder for prospective students to apply.

On this episode, Kristin and Joel chat about the misconceptions surrounding news stories on university websites, and share why news content often fails to engage prospective students.
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Appendix BBy Joel Goodman and Kristin Van Dorn

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