Today, we're going to share a piece of advice that will take you from average to all-star when it comes to marketing copy, ad campaigns, sales letters, etc....and that is that nobody cares about you. Now, don't take this as a personal attack. What we mean is that consumers don't care about your product or service or its features or benefits - what they care about is themselves. Once you understand this consumer mindset, you've unlocked a major key! 🔑

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.