The Web3 Quick Bites

No One Cares About Your Whitepaper: The Art of Simple Web3 Marketing


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Tired of explaining your Web3 project with technical jargon that makes people's eyes glaze over? In this eye-opening episode, Olabisi breaks down why most Web3 marketing fails to connect with regular users – and more importantly, how to fix it.

You'll discover how successful Web3 brands like Reddit and Starbucks managed to onboard millions of users without ever mentioning blockchain, and learn the exact framework for translating your complex tech into stories that actually resonate with people.

In this episode, you'll learn:

  • Why technical whitepapers and crypto jargon are killing your marketing efforts
  • A simple framework for explaining your Web3 product to anyone
  • Real-world examples of successful Web3 marketing that converts
  • Practical strategies for reaching beyond the crypto echo chamber
  • How to build products and content that regular users actually want

Whether you're a founder, marketer, or builder in the Web3 space, this episode will transform how you think about communicating your project's value.

Stop speaking crypto and start speaking human – your user acquisition numbers will thank you.

Perfect for: Web3 founders, marketing teams, community managers, and anyone trying to bring Web3 products to mainstream users.

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The Web3 Quick BitesBy Olabisi Adelaja