"The more confidence you have, the more the delusion becomes reality."
"In today's world, selling to consumers is all about eyeballs, all about attention. If you can capture their attention, you can sell to them. If you can't, you can't anymore."
George Zhou, co-founder and CEO of BUFFS, is building a brand new snack category as a 22 year old. He and his co-founder invented a crunchy, airy beef chip that's described as "a beef Cheeto." This is his story of starting from nothing, never asking for permission to build, to raising $1.1M and thousands of pre-orders.
How many founders do you know who used ChatGPT as their food scientist? George and his childhood best friend Beckett were eating chips at Austin City Limits when they realized every snack on the shelf was either carbs and seed oils or boring beef jerky. They went home, asked ChatGPT how to make a beef chip, and spent the next year in kitchens scooping puffs by hand until they figured it out. They gave up internships and career opportunities to chase a dream. Now they've raised over $1M from operators like the founders of Kettle and Fire, Once Upon a Farm, and Hü Chocolate, grown to 28K Instagram followers with zero ad spend, stacked thousands of pre-orders for a product people have never tasted, and are about to be featured on a TV show.
George gets real about what "early" actually looks like. His advice: figure out your customer, test whether they'll pay before you build, and have enough delusional confidence to ignore the reasons it shouldn't work.
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🎤 Your host:
Daniel Druger – 3x exited founder / operator, product exec at Comcast, ex-Snapchat, startup investor. 15+ years working as a founder and with founders
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