No Plan B: The All-in Approach of a Boat Burner

It's not often that we feature our clients as guests on the show, but every now and then we have to ask! boatBurner has such a compelling story, we hoped they'd say yes, and they did. They're a creative services agency, who focuses on CPG (Consumer Packaged Goods) from an all-in perspective. No plan B for them, or their client work. They found the story of Alexander the Great, who ordered his crew to burn the boats when they arrived at a destination to be one that illustrated their beliefs. Thus, they  named their firm boatBurner.  

boatBurner was established 9 years ago by Teddy and his partners, Doug Mickschl and Brandon Van Liere. The three men were coworkers at a large advertising agency, when one day they decided it was time to take their talent and build something for themselves. Their clients are very glad they did!

One of their many capabilities is with Retail Media. Teddy explains that when a company needs their product to become more recognized, using this strategy drives measurable results that can be tracked for ROI, creating a major win-win approach for the retailer and the seller of the new product. For instance, if you develop a new coffee maker with a name that needs to expand its reach, you'd advertise it on a retailer's website. When a consumer clicks and buys the product, the retailer makes a sale and so does the product seller. You've likely seen this played out many times when online!

Teddy says their approach is all about connecting with the client's primary buyer in a multiple of ways, along with aligning their strategy with the client's growth goals for the product and for their business overall. This holistic approach to creative services is not common, but it's paid off for boatBurner's clients in a big way. 

One such client was Boom Chick-a-Pop!  Listen to that story and their exit here...... 

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor