Content is one of the most underutilized marketing tactics in B2C and ecommerce today -- but that’s changing quickly. More marketers are creating content to rank on Google and attract a stream of qualified traffic to their ecommerce site. However, content marketing takes a lot of patience, according to Nat Eliason, the Founder of Growth Machine, a content and SEO agency that works with ecommerce sites to surpass 100,000 visitors a month. The problem is unreasonable expectations about content marketing.