In this episode of Founders Future, with host Olivia Sammons, we are joined by Elvijs Plugis, the founder of Siglop LTD. Elvijs shares his unconventional journey into the world of marketing, which began in modeling and acting—including a role in Star Wars—before a moment of boredom on a film set led him to walk away and pursue a career where he could fully engage his creative and strategic mind. His relentless drive to learn led him to take unpaid internships and master every marketing discipline, eventually evolving into a sought-after consultant and fractional CMO, or as he calls it, a "Chief Marketing Partner," for clients ranging from startups to governments.

Elvijs delves into the unique structure of Siglop, a PR and digital marketing agency that operates more as a collective of specialized partners than a traditional firm. He reveals that his rapid growth is fueled entirely by referrals, to the point where he has to turn away clients due to his commitment to providing intense, hands-on service. Looking ahead, Elvijs discusses his ambitious vision to secure the right investment partner to build a global agency network and his ultimate dream of creating a unified governmental marketing body to shape a country's global brand.