From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. *EPISODE REPLAY*

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit

• Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them.
• Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.

QUESTION

What have you learned about yourself by not quitting?

Point #2: Continuing Education

• Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators.
• Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.

QUESTION

Where in your world do you know you need to level up? What steps are you taking do to so?

Point #3: Do the Work

• What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required.
• Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”

QUESTION

Where in your world are you unwilling to do the work required?

Point #4: Know Your Numbers

• Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry.
• Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.

QUESTION

When is the last time you looked closely at your numbers?

Point #5: Create Space to Breathe

• Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground.
• Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity.

QUESTION

Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business?

Quote of the Week:

“Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.”

–Danielle K White

“It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”