Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline.

Mark Olson and Alan Frankel from Adwire Media joined us for a conversation about mass torts marketing and the importance of having an elaborate funnel to guide your acquired leads to conversion and maximize your investment.

Together we explored the impact that Covid-19 has had on mass torts marketing, talked about the benefits of opting for a retainer strategy, and explained why empathy continues to be the not-so-secret sauce to any marketing, intake, or sales strategy. This conversation is for those who want an honest overview of running mass tort campaigns.

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