Big Tobacco is clearly making a play for cannabis. British American Tobacco’s recent £75M investment into cannabis firm Organigram is a strong indication of that. However, while the subject may be uncomfortable for many, we can’t deny that tobacco’s involvement in cannabis could benefit the cannabis industry in a number of ways – not least economically. We speak to Nick Kenny, a strategic advisor to large companies diversifying into highly regulated sectors, to better understand the challenges and opportunities.