Market-based mechanisms could be the means to overcome green premiums of freight decarbonization and ensure that small enterprises don't get left behind in the transition. Ben Joldersma, CEO of Upshift.eco, joins host Tyler Cole to explore the opportunity to equip small carriers with newer, more fuel efficient technologies without breaking the bank. Carbon insets and supply chain interventions provide an opportunity for freight buyers to track their investment directly into verifiable, emissions avoidance opportunities. Upshift is focused on creating the bridge between the long tail of small carriers and large, climate-motivated freight buyers.

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