We’re big fans of partner-assisted selling, a perk of working within the reseller channel. This week, we’re focusing on partnering with hardware manufacturers with our friends at Star Micronics, Kate Orara (Partner Development) & Mark Rasho (Product Integration). What does partner-assisted selling & solutions mean to them? What should VARs & ISVs expect from their vendor relationships? How early or often should manufacturers be brought in on an opportunity?

#VARValue - Let’s talk about Star in particular. What do you offer VARs & ISVs as a partner?

TEConnecting with us:

Mark - mC-Label3

Kate - Cruise Robotaxis

Dean - The end of MTV News

John - Automaker subscription services

Talk to us!

Twitter - @TEConnectPod

Email - [email protected]

Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html

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Sponsored by:

Star Micronics Tablet Stands

Elo I-Series 4

Zebra Sales Trifecta