In this episode of The Founder's Scoop, we sit down with Justin Johnson, founder of Outify—a startup helping small cities communicate with their residents in real-time through smart, text-based alerts for things like power outages, snow removal, and emergencies.

What started as a side hustle in car detailing quickly turned into a software company after a conversation with his father-in-law, a city power director, revealed just how outdated and clunky city communication systems are. Justin and his team got paid to build their first version by a city that needed it yesterday—and that traction launched a full-on B2G tech company.

We dive into the highs and lows of pivoting, the art of selling boring (but vital) ideas, and how Justin's approach to sales and persistence is powering his vision of reaching 100 cities.

If you're into startup pivots, public sector innovation, or just love stories of scrappy founders who figure it out as they go, this one's for you.