* Every reporter has a story they thought would make a splash that instead made a thud. M.L. Elrick (Twitter @elrick/Facebook ML ELRICK/Instagram ml_elrick), Marc Fellhauer (Twitter @MarcFell) and Shawn Windsor (Twitter @ShawnWindsor) reflect on the potential blockbusters that failed to excite the public. Joey Zuver is too polite to say whether this show topic falls into that category. Plus, ML’s hubristic Yin & Shawn’s humble Yang.* THE STRAIGHT DOPE: Get your order in before May 31 for your Soul of Detroit bike at www.drewandmikestore.com before time expires!* Before the show gets to the subject at hand, there is a lengthy discussion of some nasty stuff, from long johns Marc found in the Big House johns to, well, we can’t blame you if you speed through the first few minutes.* Listener Kendell asked a few weeks ago which stories seemed destined to shiver the Detroit River and shake the lake but, somehow, didn’t even make a splash. So ML goes through a litany of his exposes on mayoral expenses to public officials mistreating women to shady or slacker elected officials that did not result in a public outcry.* The triumvirate debates why some stories provoke outrage in some places and at some times, while the same subjects have fallen flat here. * Shawn bemoans the new emphasis on stories that will generate subscriptions and public engagement over just plain interesting stuff. * ML says a story’s failure to elicit public interest is really a failure of the reporter/writer to demonstrate how it impacts them … then he realizes that means the failure of his fizzled stories might be because he didn’t do a good enough job!* GEEK OF THE WEEK: Fredo Cuomo and CNN take the clown crown for their role in helping Sonny Cuomo deal with a crisis of his own making. * ROOM 7609: Marc and Shawn have a good laugh at ML’s expense as he nobly tries to respond to the wishes of a loyal listener. After that foolishness is exhausted, the boys enjoy “Legal Tender” by the B-52s.* FIRST AMENDMENT TIME: Shawn love … Keith Appling … and nearly a billion dollars in federal assistance dominate this week’s correspondence.* REPRESENT! Show your Soul of Detroit pride with great merchandise, ranging from our limited-edition, hand-made in Detroit commemorate bike — available for pre-sale through May 31. We also have hip trucker hats, retro keychains, masks and gaiters, super groovy hockey jerseys, comfy logo t-shirts, stickers, neon clocks and signed copies of “The Kwame Sutra: Musings on Lust, Life and Leadership from Detroit Mayor Kwame Kilpatrick.” Each copy includes a smart aleck inscription penned personally by ML! Open your heart, open your wallet at www.drewandmikestore.com* HARD OUT: Need a new ride? Roy O’Brien has been putting metro Detroiters on wheels for 74 years. Before you shop anywhere else, get on the right track to 9 Mile and Mack and check out their super groovy showroom. Find our more at www.royobrien.net.* Stop looking so terrible and go get a haircut from Lady Janes. Visit Lady Janes website, find the nearest location and book your appointment today.*