If it can be proven that it is at all times beneficial to pursue moral action over immoral action, the individual will always choose moral action. Why? Because the individual lives in the pursuit of his own happiness and it is profitable to do so.

Convincing every person of this will require no force, coercion, or trickery—all, by definition, immoral acts. And neither will it require 7, 8, 9 billion people to attend lectures on morality.

But how do we know this is true? And how is something this daunting achievable? It just takes a few interested people.

And in Mind Over Murder this week: The Lizzy Bordon saga begins.

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