When Hurricane Helene knocked out cell towers for weeks and Texas floods left communities without power or internet, one piece of technology kept working: NOAA Weather Radio. In this essential emergency preparedness episode, we explore why this 50-year-old analog technology is more critical than ever in our digital age.

The episode opens with a powerful story from Dr. Neil Jacobs, incoming NOAA Administrator, about how a weather radio saved his life during a 1996 tornado. But this isn't just about nostalgia – it's about survival when modern technology fails.

Host Emily Gracey sits down with Bruce Jones from Midland Weather Radios to discuss the fascinating history of weather radio, practical setup and usage tips, and address swirling rumors about the future of the NOAA weather radio network. You'll learn why backup communication systems are essential, how weather radios work when cell service fails, and why every emergency kit needs this reliable technology.

Whether you're a prepper, weather enthusiast, or just want to keep your family safe, this episode reveals why the humble weather radio deserves a spot alongside your smartphone in your emergency preparedness arsenal.

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