Noah Brier is co-founder of Percolate, a technology company based in New York. Percolate helps brands create content at social scale

We’ve had the social graph for some years, letting us use the relation between people. Now we are increasingly benefiting from understanding the relationships between ourselves and the things around us, with the building of interest graphs. Here we will dig deeper into it by looking at it from both a consumers and brands perspective.

http://mediaevolution.se/theconference/