This episode features the brilliant Noah Labhart. Noah is Co-Founder & CTO at Veryable. He also has one of the best business podcasts in the US called Code Story. Noah starts by saying how he markets Veryable and how he uses more traditional marketing forms to build out his business. The opposite can be said about the Codestory podcast which is strictly digital. He speaks about monetising his podcast by creating seasons sponsorships and getting the advertising side of things out to businesses. Secondly, he explains Castbox advertising helped accelerate the podcast's listenership. A software Noah recommends for podcast creators is Auphonic which allows them to level out audio and optimise the listening experience. We also speak about Shift (tryshift.com) and how it allows him to manage his multiple mailboxes. This a wonderful episode for anyone looking to understand managing different businesses and create a leading podcast.